Guest

Ben Goodwin

Ben Goodwin is the co-founder of Olipop, the prebiotic soda brand valued at more than $2 billion.

Circuit updated September 3, 2026

Notable quotes

“I don't want to live in a world where five, ten years from now I'm staring at a product that's being delisted or it's been cratered out to the point where it's no longer providing value.”
Ben Goodwin · How I Built This with Guy Raz
“my target right now in my head is, okay, I need to get to a billion dollars gross revenue. we're well over a half billion and we're chugging towards that line”
Ben Goodwin · How I Built This with Guy Raz
“you're gonna trade the stress of being overworked which you're still gonna be by the way you can just trade the stress on the financial side”
Ben Goodwin · How I Built This with Guy Raz
“the second you tell me that something is market is the second i know that we have to do better than that”
Ben Goodwin · How I Built This with Guy Raz

All coverage

How I Built This with Guy Raz·Money

Ben Goodwin says Olipop is well over a half billion dollars in gross revenue and aiming for $1 billion

The Olipop co-founder used his Advice Line return to put a real number on the prebiotic soda race, and to argue that selling after Poppi’s PepsiCo deal is not the only acceptable ending.

Sep 3, 2026