Guest
Kenneth Cole
Fashion designer and entrepreneur who founded the Kenneth Cole brand and built it through retail, wholesale, and cause-driven advertising.
Circuit updated July 16, 2026
Notable quotes
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“I opened stores early on in my business development because I found that I initially was selling the better stores, but I wasn't able to tell the story I wanted to tell in my terms, from my point of view, a hundred percent from my point of view.”
Kenneth Cole · How I Built This with Guy Raz -
“And the wholesale world is getting smaller right now. We're seeing a lot of, you saw what happened with Saks and Hudson's Bay, to your point. And I don't know if you're going to find a lot of growth opportunities in the short term.”
Kenneth Cole · How I Built This with Guy Raz -
“And if you have a direct relationship with the consumer, you run the show. You can tell the story you want on your terms to the degree you want to tell it. And you have more flexibility.”
Kenneth Cole · How I Built This with Guy Raz -
“Nordstrom, by the way, is very sophisticated in that regard. They're very careful. They're not going to build a following and then just hand it off to the vendor.”
Kenneth Cole · How I Built This with Guy Raz
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