Krishna Kaliannan

“And I think he Venmo'd me like $7 .99 or $8 .99, but he Venmo'd me a price that it wasn't like, oh, here's $10 or here's $5 for this stuff. Here's like what looks like a grocery store price. And that's when it kind of struck me, oh, you could actually make food and sell it to people.”

“And so I actually started by buying a washing machine and just not turning the machine on and just having it spin and then having the cereal inside of the machine. And so that was the first way that I was getting the cinnamon and the chocolate onto the cereal.”

“I mean, you know, they're the experts. They're not geniuses. And experts every so often find themselves in the experts dilemma where they have all this knowledge, but that knowledge becomes outdated over time.”

“But when you're selling a bag of cereal for $7 and then you're spending $7 to ship it to the consumer, that doesn't work.”