Guest
Seth Berkowitz
Founder and CEO of Insomnia Cookies, the late-night cookie chain he started while in college.
Circuit updated October 22, 2026
Notable quotes
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“We're going to finish the year with roughly 393 bakeries around the world. And that's our major aspiration, right? We want to open up 1,800 bakeries and really be a global chain.”
Seth Berkowitz · How I Built This with Guy Raz -
“It's a late night delivery collegiate business, right? These are three things that are it's highly seasonal, operates off hours, and it's multi channel.”
Seth Berkowitz · How I Built This with Guy Raz -
“I sold frozen yogurt. I sold cupcakes. I mean, I did everything, right? Like ultimately what won was reducing the SKUs down to the core.”
Seth Berkowitz · How I Built This with Guy Raz -
“I believe you earn growth. I think you earn the right to grow consumer love gives you license, right?”
Seth Berkowitz · How I Built This with Guy Raz -
“The consumer is the end user, regardless of who paid for it. Always.”
Seth Berkowitz · How I Built This with Guy Raz
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