Guest
Tom Rinks
Tom Rinks is the founder of Sun Bum and a brand builder whose earlier work included Psycho Chihuahua and DeLeón Tequila.
Circuit updated July 13, 2026
Notable quotes
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“I didn't want to flex. I let other people flex. I flexed by doing the work and I felt really good about that.”
Tom Rinks · How I Built This with Guy Raz -
“it was the commercial that I'd written, you know, the first three commercials were our commercials”
Tom Rinks · How I Built This with Guy Raz -
“if they would have offered us 200,000, we'd have taken it.”
Tom Rinks · How I Built This with Guy Raz -
“I looked at them and said, no, let's go.”
Tom Rinks · How I Built This with Guy Raz
All coverage
