Guest
Curt Richardson
Founder of OtterBox, the protective phone case company that became a dominant accessories brand during the smartphone boom.
Circuit updated July 23, 2026
Notable quotes
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“We went clear up to $1.1 billion in revenue. And the market has shrunk. People don't buy phones as often. So as far as overall revenue, we've dropped. But as far as overall profit, we've come up.”
Curt Richardson · How I Built This with Guy Raz -
“I'm not going to spend money on advertising unless I can measure it. Because if you can't measure it, you have no clue where that money's going.”
Curt Richardson · How I Built This with Guy Raz -
“You don't always have to be first to be there, but when you get there, you need to be very present.”
Curt Richardson · How I Built This with Guy Raz -
“The innovation isn't always in the product. The innovation is very much so in the business.”
Curt Richardson · How I Built This with Guy Raz
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