Karissa Bodnar

“I had made an ad on my iPhone talking about Infinity Waterproof Eyeliner. And then little by little, those customers started commenting. And I remember calling my sister and saying, oh my gosh, we're going to do $5,000 in sales this day. And then I remember calling her the next day and saying, oh my gosh, we're going to do $25,000. And within seven days, it was $100,000.”

“Infinity Waterproof Eyeliner, which is ultimately what built the business into a $30 million business, that didn't take off for a year and a half. And so I had to walk, it was like the walk of shame every day looking at that inventory.”

“No. No, no. They're not coming to us because of that. They're coming to us because Liquid Lash Extensions is Allure's Best of Beauty winner, you know, which is essentially like winning a Grammy in the beauty industry.”

“The first department that we built out was customer service. It was because the business went from zero to 30 million in a matter of months when the business finally took off in November of 2016, before Black Friday.”

“Having a $150 revenue day, I felt like an absolute baller. And so I was funding the production through working my full-time job as well as my life savings. And I wiped out my entire life savings.”