Guest

Kim Vaccarella

Founder and CEO of Bogg Bag, the washable EVA tote brand that grew from a Jersey Shore beach-bag idea into a nine-figure consumer business.

Circuit updated September 7, 2026

Notable quotes

“I wasn't ready to give up my baby yet. I wasn't ready to give up control.”
Kim Vaccarella · How I Built This with Guy Raz
“I will burn this effing factory to the ground.”
Kim Vaccarella · How I Built This with Guy Raz
“How much would you make? Over $100 million.”
Kim Vaccarella · How I Built This with Guy Raz
“we closed 2023 at $50 million.”
Kim Vaccarella · How I Built This with Guy Raz

All coverage

How I Built This with Guy Raz·Money

Kim Vaccarella says she turned down over $100 million rather than sell control of Bogg Bag

The Bogg Bag founder says she walked away from life-changing money, spiraled afterward, then sold a smaller stake after the company hit $50 million in annual sales.

Sep 7, 2026