Roy Seiders

“we came out the other end of it 18 months later, just like a much stronger, dual sourced, better product, financially healthier because of that price increase.”

“We blamed that price increase on a cost of raw materials increase, which was total bullshit, but we had to tell them something.”

“it was a meaningful price increase, maybe 15%, where it took a cooler that retailed for $295 and pushed it up to $350”

“there's a good chance that y'all need to go ahead and start looking for your next job opportunity.”