Guest
Susan Griffin-Black
Founder of EO Products, the natural personal care company that grew from garage-scale production into national retail.
Circuit updated June 25, 2026
Notable quotes
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“This idea of starting locally and really, really engaging with people that you know, and you take that first hundred miles and you really go hard and strong and see what you learn and who you learn from”
Susan Griffin-Black · How I Built This with Guy Raz -
“I had to link in with the CEO and just explain our story and see if he would give us a promissory note for the next two years and work our way out of that, which they did.”
Susan Griffin-Black · How I Built This with Guy Raz -
“A packaging company that we did maybe $30,000 worth of business prior to COVID. We were on the hook for $2 million.”
Susan Griffin-Black · How I Built This with Guy Raz -
“just three times as much, five times as much inventory as we should have. And then also layoffs for the first time”
Susan Griffin-Black · How I Built This with Guy Raz -
“relationships rule the day.”
Susan Griffin-Black · How I Built This with Guy Raz
All coverage
