Arthur C. Brooks

“You know what the reward is? Steve, you never again get to eat the things that you like for the rest of your life. Congratulations.”

“Every day, you're willing to forego the food you like in exchange for the reward, which is the scale going down.”

“95% of diets fail, which means within a year, people have gained back all the weight that they've lost.”

“when I say it makes you happier, it actually doesn't. It lowers your unhappiness.”

“You need to want what you have, not to have what you want.”