Hector Serrano

“if you just think that throwing money out there and looking for someone with the best grades or the best school or the best experience is going to get you the best hire to run this for you you're in for a rude awakening”

“people mistake UGC for thinking it's just college kids making content, but UGC is user-generated content and if you're a dev tool, your user's probably going to be an older technical person”

“If we on the other side go out and start making AI slop ads and videos with AI influencers and I don't know AI designs and AI statics, it's probably not going to be received really well”

“I almost think that creators with no following end up being better investments for brands because influencers kind of are seen now as sellouts a lot of the time”

“It's like it's truly uncapped. If they have really good videos and they put a lot of effort in, we have creators now that are making like $13,000 a month.”