Rob Shuter
Celebrity gossip reporter and founder of the Naughty But Nice newsletter, known for sourcing inside celebrity PR strategy.
Circuit updated August 8, 2026
- Rob Shuter says Today made him call gossip 'celebrity buzz' before its tabloid makeover
“When I when I used to go on Today show once a month, once every two weeks, I was told I went on to do gossip. I went on to do celebrity gossip. But the rule was I couldn't say the word gossip. I had to call it celebrity buzz, buzz.” 0:34
- Rob Shuter says Goop has never made a profit
“Goop, her business has never made a profit. She's she's out there talking about it. We talk about Goop as if it is um a household brand, and it's not. It's It's never ever made a profit.” 5:54
- Rob Shuter says Taylor Swift and Travis Kelce’s Madison Square Garden wedding rumor is a decoy
“I spoke to three people who know Taylor really well. The three of them are going to the wedding. They don't know where it is, but they said they would be shocked if she gets married at Madison Square Garden.” 2:10
- Rob Shuter says Taylor Swift’s Madison Square Garden wedding rumor is probably a decoy
“I spoke to three people who know Taylor really well. The three of them are going to the wedding. They don't know where it is, but they said they would be shocked if she gets married at Madison Square Garden.” 0:12
- Rob Shuter says Taylor Swift rejected Anna Wintour’s wedding gown help and has six dresses in the running
“Taylor Swift doesn't need Vogue. She doesn't need Anna. And so what makes me laugh here is that Anna needs Taylor way more than Taylor needs Anna.” 1:15
- Rob Shuter says Blake Lively and Ryan Reynolds will stage a public outing on Taylor Swift's wedding day to steal headlines
“They don't want to talk. They won't sit down and do a big interview with Oprah Winfrey. What they're going to use is their extreme good looks. The two of them are gorgeous.” 1:14
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“Don't pretend you are high and mighty when we're all shoveling the same sand product. And this product is delicious. I'm proud to hold my hand up like I'm in AA and say, 'I love celebrity gossip. My name is Rob Shuter and I'm a gossip columnist.'”
Rob Shuter · The Megyn Kelly Show -
“When I when I used to go on Today show once a month, once every two weeks, I was told I went on to do gossip. I went on to do celebrity gossip. But the rule was I couldn't say the word gossip. I had to call it celebrity buzz, buzz.”
Rob Shuter · The Megyn Kelly Show -
“Anna has done this quite a lot of Melania. She she consulted with Anna before she picked her wedding dress and then appeared in Vogue. Lauren Sanchez is probably the best example recently of somebody who who consulted with Anna”
Rob Shuter · The Megyn Kelly Show -
“I spoke to three people who know Taylor really well. The three of them are going to the wedding. They don't know where it is, but they said they would be shocked if she gets married at Madison Square Garden.”
Rob Shuter · The Megyn Kelly Show -
“I predict she is not getting married at the Garden. I predict that they are meeting at the Garden, they're going to jump on buses and go somewhere else. But I would be shocked if she does this at the Garden.”
Rob Shuter · The Megyn Kelly Show -
“Goop, her business has never made a profit. She's she's out there talking about it. We talk about Goop as if it is um a household brand, and it's not. It's It's never ever made a profit.”
Rob Shuter · The Megyn Kelly Show
Rob Shuter says Today made him call gossip 'celebrity buzz' before its tabloid makeover
The gossip columnist argues NBC's morning flagship isn't newly tabloid, it just stopped pretending the towels were the classy part.
Rob Shuter says Goop has never made a profit
The gossip columnist’s sharpest claim on The Megyn Kelly Show was not that Paltrow is tone-deaf, it was that her famous wellness company has never actually made money.
Rob Shuter says Taylor Swift and Travis Kelce’s Madison Square Garden wedding rumor is a decoy
The gossip veteran’s bet is that MSG is the meeting point, not the altar, and that the real wedding happens somewhere else while cameras camp out in Midtown.
Rob Shuter says Taylor Swift’s Madison Square Garden wedding rumor is probably a decoy
The celebrity journalist argues the Madison Square Garden chatter feels too Kardashian, too public, and too convenient to be the real Taylor Swift wedding plan.
Rob Shuter says Taylor Swift rejected Anna Wintour’s wedding gown help and has six dresses in the running
The celebrity columnist’s read is brutal and very Vogue funeral-coded: Anna Wintour’s old trade, access for influence, no longer works on Taylor Swift.
Rob Shuter says Blake Lively and Ryan Reynolds will stage a public outing on Taylor Swift's wedding day to steal headlines
Gossip reporter Rob Shuter tells Megyn Kelly his sources say the couple's image rehab strategy involves a very petty, very public stunt timed to the biggest celebrity wedding of the decade.