Alfred Mai says his two-person card game outsold Uno on Amazon after a single viral tweet

Alfred Mai told the Young and Profiting podcast that his party game, These Cards Will Get You Drunk, briefly outsold Uno and Monopoly on Amazon after an organic viral tweet caused a two-hour sales surge larger than his entire previous year of revenue. The spike convinced Alfred Mai and his wife to quit their tech jobs immediately, walking away just four weeks before his first equity grant was scheduled to vest.

Most corporate employees dreaming of an exit spend years refining thirty-page business plans they will never execute. Mai and his co-founder Sarah took the opposite path. Frustrated by game nights that required reading instruction manuals resembling flight checklists, they decided to create a straightforward drinking game. They had no design background, no manufacturing contacts, and zero retail connections. They simply Googled how to use Photoshop, ordered a modest run of cards, and uploaded the listing to Amazon.

For the first year, it was merely a tidy side hustle helping offset a Bay Area mortgage. Then came a morning commute on the San Francisco municipal bus.

Two hours that cleared an entire year of sales

As Mai stepped into the elevator at his day job, his phone lit up with a text warning him that he had gone viral on Twitter. Expecting public embarrassment, he instead discovered that social media had discovered his product.

I look at the my Amazon account and I saw that we had sold more in the past 2 hours than we had the entire year leading up to it.

we were the number one bestselling product on Amazon in the in the toys and games category. Um, we were out selling Uno. We were out selling Monopoly.

By lunchtime, Mai and his wife met at a downtown coffee shop between their offices and agreed to quit on the spot. Walking away meant forfeiting significant equity on the table.

I started my job. I had I was 11 months in and my first shares would have vested in 12 months. Um and so I was like 4 weeks away from uh my my first 25% of my shares investing.

The inventory sold out forty-eight hours later. That introduced the classic physical goods trap: manufacturing a second run required a month-long turnaround, leaving the founders guessing whether viral interest would evaporate before the factory finished printing.

The reality of staying a two-person shop

The conversation took place on location at Amazon Accelerate, the company’s annual seller conference, so Mai’s enthusiasm for platform automation comes with the expected conference glow. Yet his operational setup offers a genuine study in lean entrepreneurship. ASM Games has moved over 3.5 million units across a dozen titles without hiring staff or raising capital.

Rather than packing boxes in a cramped apartment garage, the duo leaned into third-party infrastructure. When brick-and-mortar retail beckoned, they avoided building an in-house logistics team by signing a licensing deal with Moose Toys, letting an established distributor wrangle store buyers and freight.

On the digital side, Mai consolidated disparate freight brokers and warehouses into Amazon’s bundled logistics program, trading platform independence for raw operational simplicity.

by moving everything over to Amazon, uh, those savings kind of passed on to us and I think we saved close to six figures now.

Handing your entire supply chain to the marketplace that controls your storefront carries obvious platform risk. But for two tech workers determined never to manage a corporate org chart again, outsourcing the machinery was the entire point of jumping ship.