Money

Rashad Bilal says one Micron call made him more money than Investfest

The Earn Your Leisure cofounder framed Investfest as a community-first loss leader, not a cash grab, during a pointed public address to critics.

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A finance conference with 30,000 people is supposed to be the bag. Rashad Bilal says Investfest is the opposite, and that he personally made more money on one Micron call than he made from the whole event.

That is the line people will remember from this Earn Your Leisure episode because it cuts through the fog of apology, pride, grievance, and group chat litigation. Bilal wasn’t just saying, please stop calling us scammers. He was saying, if this were a scam, it would be a very stupid one.

Me personally, I made more money on one Micron call than what I made for Investfest.

Rashad Bilal, on the episode 32:24

That sentence is vintage Market Mondays, part balance sheet, part street-corner closing argument. It also neatly explains why the apology did not sound like a clean corporate statement written by three nervous lawyers and a crisis comms intern. Bilal wanted forgiveness, yes. He also wanted the record corrected with a flamethrower.

The apology came with receipts, or at least a receipt-shaped object

Bilal framed Investfest as a loss leader, a phrase that does a lot of reputational work here. He said the event takes a year to build, discounts and gives away tickets and vendor booths, and creates opportunity for speakers, vendors, restaurants, drivers, security, hotels, and local Atlanta businesses. That is a strong defense. It is also a convenient one, since the audience cannot see the books.

It makes no sense for us to do Investfest. It’s a lost leader.

Rashad Bilal, on the episode 32:08

The claim is plausible in the way many live events are plausible nightmares. Audio visual costs alone can make a spreadsheet look like it got jumped in a parking lot. Big conferences can generate a lot of attention while producing thinner margins than outsiders assume. But Bilal is not offering an audited profit and loss statement. He is making a political argument about value. His point is that critics are counting the wrong money.

He says the money is in the ecosystem, not necessarily in his pocket. The vendors selling with no commission. The food trucks. The hotels. The Uber drivers. The speakers who get introduced to an audience bigger than anything they have seen before. If that is true, Investfest is less a gold mine than a giant distribution machine for financial literacy, Black entrepreneurship, and the Earn Your Leisure brand. Which, to be clear, is still valuable. Very valuable. Just not always in the clean way internet critics imagine.

If we have a $70 million economic impact, you obviously know if we don’t do the event, it’s going to hurt other people more than it hurts us.

Rashad Bilal, on the episode 40:26

The weird part is the flex and the apology are the same sentence

Bilal did apologize, specifically to the people who have been with Market Mondays from the start and felt caught in the blast radius. That mattered. But he kept pairing remorse with escalation. He apologized for focusing on negativity, then reminded everyone Earn Your Leisure has highlighted hundreds of Black entrepreneurs. He asked for grace, then declared the platform uncancelable. He said he would not respond to critics, then described the critics in enough detail that every one of them probably sat up straighter.

we can never be cancelled because we powered by the people and we empowered by God.

Rashad Bilal, on the episode 48:12

This is why the moment worked as audio, even when it got messy. Bilal’s public address had the energy of a founder who has spent too much time reading comments and not enough time letting the win breathe. He knows that, too. He said his father and Troy Millings have told him to focus more on positivity than negativity. That is sensible advice. It is also the advice every successful internet person eventually receives, right before checking their mentions again.

The Micron line is the key because it exposes the strange dual identity of Earn Your Leisure. It is a community project and a media business. It is a mission and a machine. It wants to be Davos, Milken, and the cookout, all without letting anybody else define it as merely a feel-good Black finance event. That ambition is real. So is the defensiveness.

My read, the exact profit claim is unverifiable from this episode, but the emotional math is clear. Bilal believes Investfest gives more than it extracts, and he is furious that the public argument has become whether Earn Your Leisure is exploiting the same people it says it built the platform to serve. The next question is not whether one Micron call beat the conference payout. The next question is whether Investfest comes back, and if it does, whether Earn Your Leisure can let the event speak louder than the comment section.

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Questions this episode answers
What did Rashad Bilal say about Investfest making money?
Bilal said Investfest does not make financial sense for him personally and described it as a labor of love. His most striking claim was that one Micron options call made him more money than the event did, despite the year of work that goes into it.
Why was Earn Your Leisure responding to the public?
Bilal said he was reacting to weeks of criticism around Investfest, including accusations that the event promotes scammers and takes advantage of the Black community. He apologized to loyal Market Mondays viewers who felt insulted by prior comments, but he also pushed back hard on critics he sees as tearing down a larger ecosystem.
Is the $70 million Investfest impact claim verified?
Not in the episode. Bilal cites a $70 million economic impact while arguing that vendors, food trucks, hotels, drivers, and local businesses benefit from the event. The number is useful as a window into how he wants the event understood, as business infrastructure, not just a finance festival.